Stop wasting display budget
on MFA sites and bots.
MFA sites, click farms, and ad stacking drain your Google Ads budget every day. The free ebook explains what's happening and how to stop it.
What's in Display Advertising Gone Bad
21 pages for advertisers running Google Display and programmatic campaigns, written by the team behind DisplayGateGuard. Nine chapters:
- 01
Introduction
Why placement decides display ROAS, and an estimate of how much programmatic spend went to made-for-advertising sites in 2024.
- 02
The importance of context in display ads
Brand safety versus brand suitability, and why the same banner performs differently next to real content than inside ad clutter.
- 03
Why MFA websites suck for advertisers
How bots and click farms fake impressions, clicks and even lead form submissions.
- 04
Brand safety disasters, and how to avoid them
Why the long tail of a 40,000-site placement list goes unchecked, and a quick way to vet risky sites.
- 05
Brand suitability: safe but not sound
Placements that are safe but wrong for your audience, and why they quietly drain budget.
- 06
How CO2 emissions correlate with brand awareness
One cluttered page measured 1.62 g of CO2 per view, over three times the 0.5 g average, and what that says about attention.
- 07
How to spot bad placements at scale
Where authority signals like PageRank help, and where they miss.
- 08
Case study: real results from real campaigns
A large European rail company switched to a curated inclusion list: bounce rate down 8%, time on site up 20%, and sales doubled.
- 09
How DisplayGateGuard finds the bad apples
The eight checks it runs on every placement, from controversial content to ad-to-content ratio.
Where your ad spend is going right now
A sample from the placement audit of a real $50K/month Google Display campaign (domain names anonymized). These sites appeared in the active targeting. None were manually added.
DisplayGateGuard audits your placements automatically
Export your placement report from Google Ads and run it through the self-service tool — or send it to us for a full audit with a written report. Either way, you get a scored exclusion list ready to import.
Try DisplayGateGuard free →Stop paying for ad fraud
Get the free ebook and start excluding low-quality placements today.